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Importance of Digital Marketing

Posted by : rohhit choudhary on Oct 04,2019 03:44 PM

With the growth of internet users, smartphone users and social media users it has become utmost important for every business to use digital channels for acquiring and targeting the customers.

Over the past few years, the wave of digital marketing has become stronger than ever. Digital marketing is not only growing at the pacing rate, but it is also set to become the future of marketing in the coming years.

This is the reason for which digital marketing becomes a prominent factor in determining the success of your business in the future.

Today, I am writing this blog post to make you realize the importance of digital marketing for your business and how you can make the most out of it. So let us dive in and understand each factor one by one.

1) Maximum reach

Are you looking to expand your business in the international markets? Do you want to target an international audience as your customer base? Do you want to sell your products in the international market?

If your answer to the above question is yes, then digital marketing will help you to achieve the above said advantages.

Today, digital marketing has opened up the doors for your business to reach local, national, and international markets at very cheap and affordable cost. With the help of digital marketing techniques, you can reach the international audience and make them your permanent customers.

Following are some digital marketing techniques that will help you reach international audience.

 International SEO

Yes, with the help of international SEO, you can make your website global and reach the international audiences. International SEO gives you an opportunity to drive the international and foreign-speaking traffic on your website, which boosts sales and conversion.

Tips for doing international SEO

 Include international keywords in your content.
 Promote your blog on Pinterest, because the majority of Pinterest users are from the UK and the USA.
 Create content for international audience.
 Use Google search console for international targeting.

 Leverage Facebook ads

Did you know?
With the help of the Facebook advertising platform, you can show your product or services ads to the international audience. Facebook gives you some awesome audience targeting options by which you can reach out to the international audience without any effort.

Therefore, in order to take your business to the international audience, digital marketing is important for your business.

2) Low-cost marketing

This is another reason for which digital marketing is important for your business.
Low cost marketing is the goal of every business, and digital marketing will help you in achieving it.

Digital marketing has many cost effective techniques which help you in promoting your business without burning millions of dollars. These techniques are like boon, especially for small and medium business enterprises which runs on limited marketing budget.

Even we, at e-brain digital services apply some of these techniques to promote our business, as we are having limited marketing budget.

cost effective

So let us understand each technique.

 Social media marketing

Social media marketing will cost nothing to promote your business. On social media, you can create your business pages at free of cost and start promoting your business with it.

In addition to creating business page, you can also run ads on social media platforms like Facebook which will cost you $0.7 per click and $7 for cpm. These costs are far less when compared to running ads on T.V and newspaper.

Besides running ads, you can also promote your business by creating videos on YouTube, which will cost you nothing. There are many businesses that are already using this technique.

 Email marketing

Because of its ability to reach the right audience, deliver targeted messages, cost effectiveness, reach, and easiness makes email one of the best low-cost digital marketing techniques.

3) Easy targeting

Targeting the right target audience is utmost important for any business organization as it helps them in marketing their product to the people who are likely to purchase it.
When people purchase your product, your sales and profits go up.

So if you want to increase your sales and profits, you need to target the right people who will purchase your product. And to do this, you need to have a digital marketing strategy.

Digital marketing tactics helps you to collect data about your customer’s behavior with the help of cookies and various web analytics tools. You can use such data for targeting your customer on various digital channels such as Facebook, Twitter and Google ads platform.
You can also use that data in creating the content according to your audience’s needs and wants.

Furthermore, you can also use Facebook ads targeting options which allows you to select your target audience based on their interests, likes, job, demographics, income status, and many other such metrics.

target audience

4) It gives better returns

When comparing the returns of digital and traditional marketing, digital marketing wins the game.

Digital marketing gives you proven strategies and techniques which helps you in generating leads, increasing website traffic, increasing sales and conversion, and many other such benefits which increases your profits at very low cost.

In fact, email marketing alone can give you a return of $40 for every $1 spends on it. Hence, this is the reason digital marketing is important for your business and brand.

return on investment

5) Brings high qualified leads

Lead generation is the major problem that every business faces today. Nearly 68% of business struggles with lead generation, which means that most businesses are struggling to earn profits.

And to create a profitable business you need to have good quality leads, because leads will bring you more money, revenue and profits for your business.

If you are not having quality leads, your entire business operation will struck down because you don’t have a customer base to sell your products. Hence, if you don’t want your business to run in losses, you need to have good leads.

This is where digital marketing comes into play.

Digital marketing gives you enormous techniques through which you can generate high quality leads for your business.
The following are some techniques :

 SEO

Search engine optimization will play an important role in generation leads. It helps you to drive high quality traffic for search engines, which you can convert into leads.

Today 59% of b2b marketers are using SEO as a lead generation tool, and 57% of b2b marketers believe SEO generates more leads than other online marketing techniques.

 Blogging

This is one of my personal favorite lead generation techniques, which I love the most. I feel that blogging is one of the best lead generation methods which you should use.

According to HubSpot, the company that publishes 16+ blog post in a month generates 3 times more leads than the company who don't.

 Email marketing

Now this is another great tool for generating leads. 78% of b2b marketers are using email marketing as one of their tools for generating leads.

6) Ease of doing

This is another great advantage of digital marketing. Digital marketing techniques are very easy to learn and implement. In fact, these techniques are so easy that even an 8th grade student can apply it and run a marketing campaign.

Whereas, in traditional marketing you need plan too many things such as marketing budget, marketing channel, corporate meetings and many other such things which makes traditional marketing a difficult and time-consuming task.

Such things may lead to postponing your marketing campaign.

Hence, if you want to start your marketing campaign with no trouble shoot problems, opt for digital marketing.

7) Too many techniques

Gone are the days where business where limited to only few marketing techniques such as television ads and print media.

With the growth of digital marketing, business have more marketing techniques than ever, which helps them to reach more audience, customize the campaign, get more returns, generate more profits and many other benefits.

Digital marketing has made it possible for businesses to reach their target audience on variety on channels such as social media, mobile phones, search engines, emails and many other online platforms.

All this is possible only because of multiple techniques which digital marketing gives you.

Following are some techniques which digital marketing gives you.

 Search engine optimization

 Search engine marketing

 Content marketing

 Email marketing

 Blogging

 Social media marketing

You can use all these techniques at the same time and start your marketing campaign.

8) Automation

The wave of marketing automation is becoming stronger day by day. By the end of 2023, investment in marketing automation will double. This means more and more businesses will use marketing automation tools.

Hence, this is a right time for you to use marketing automation in your marketing campaign, and to do this, digital marketing is right platform which gives you an ample of opportunities for marketing automation.

With the help of digital marketing techniques such as email marketing, chatbots, sms marketing, missed call marketing and inbound marketing, you can automate your marketing campaign and eliminate the repetitive tasks involved in marketing.

Doing so, will save your time and effort.

9) Tracking ads

This is another great advantage of digital marketing which I like the most. If you are running ads, you need to know how many people are watching it, how many liked it, how many clicked on it, how many disliked it and other such metrics.

Knowing such metrics will help you optimize your ad campaign and improve its performance, you can know what's working and what's not, and you can also save your money and improve your ROI.

Not tracking your ads is just like driving a car with closed eyes. There is no clarity whether your ad campaign is performing well. But this will happen only in case of traditional ads.

Whereas, when you run ads on digital platform, you have complete control over your ads. You can monitor them and make changes in your ad campaign. This gives you complete authority over your ad campaign.

10) Remarketing

This is another important reason for which digital marketing becomes utmost important for your business. When you run ads on traditional mediums such as television and newspaper, you don’t get an opportunity for running a remarketing campaign.

However, this is not the case with digital marketing. In Digital marketing you can show your ads to customers who visited your website and left without purchasing your product or services.

This means you get another opportunity for converting those people into sales who left your website without taking the desired action.

Such remarketing campaign is only possible when you are running ads on digital platforms such as Facebook, Twitter or on search engines.

Remarketing will also help you in following ways :

 You can stay in touch with your audience

 Increase your brand awareness

 Increases your sales and conversion

 Follow your customers and many other benefits

11) Competitors analysis

This is another important reason for which digital marketing becomes utmost important for your business. When you run ads on traditional mediums such as television and newspaper, you don’t get an opportunity for running a remarketing campaign.

By analyzing competitors strategy you can know their key points and marketing techniques which they are using so you, too, can use such techniques in your marketing campaign.

Digital marketing also allows you to conduct a detailed website audit of your competitor which helps you in knowing their traffic sources, backlinks source and many other important metrics about their website.

Using such metrics, you too can plan your SEO strategy and win over your competitors.

12) Product development and innovation

New product development is important for any business, because it helps in getting new opportunities, new customers, more market share and huge profits.

But the question arises is how to develop a new and innovative product?

Developing new product is an expensive and risky task, but digital marketing can help you at product development stage.

Using digital marketing strategies like social media marketing you can develop a new product with no effort and risk. On social media you can interact with the potential & existing customers and get some product ideas from them.

You can get data about your existing customer new needs and wants and use it for developing the product.

You can also conduct a pool or opinion on social media and get some valuable results for your product development.

13) All pervasive

Another great feature of digital marketing is its universal applicability. Any organisation can use every digital marketing techniques, methods and strategies with irrespective of its turnover, size, and nature.

Today, almost many industries are using digital marketing techniques for growth and development. For example, e-commerce giant Amazon uses it for getting customers, leads and sales, whereas small startup like e-brain digital solution uses digital marketing for brand awareness and targeting.

14) Your competitors are using it

The magnitude of digital marketing has compelled every business organization to have dedicated digital marketing strategy, and for this reason more and more businesses are increasing their digital marketing budget.

Today, businesses don’t feel to invest in traditional marketing techniques such as T.V ads, newspapers, billboards and flyers. Their interest is slowly shifting towards investment in digital marketing.

And this is the reason for the growth of digital marketing budget and spending.

According to frankfurt (returns), spending on digital marketing by companies from the USA and UK amounted to $52 billion. This estimates that digital marketing industry will soon enter into $100 billion club.

The above facts indicate, most companies, including your competitors will be opting for digital marketing in the coming future, which makes it necessary for you to use digital marketing for surveying in to competitive market.

Wrapping it up

The above stated reasons clearly indicate that digital marketing extremely important for your business to survive in the wave of digitization. Hence, it would be good if you start using digital marketing for now onwards.

Source: 14 reasons why digital marketing is important

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