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What are the benefits of digital marketing
Since the dawn of time, marketing has always aimed to reach an audience in the right place and at the right time to offer them a product or service. Today, you have to take advantage of different channels (social networks, Google, etc.) to reach consumers where they spend most of their time: on the Internet .
What is Digital Marketing?
Digital, web or digital marketing refers to all marketing techniques used on digital media and channels to promote products and services. Like traditional marketing, it is used to increase a company's turnover and build customer loyalty.
Why do digital marketing?
Not being on the Web means accepting the loss of sales opportunities . Consumers research search engines before making a purchase.
No matter what type of customer you are, digital marketing can help accelerate your business growth. Increase your notoriety, attract more customers, retain your customers, triple your turnover: these are all goals you can achieve.
What are the benefits of digital marketing?
- You are visible 24/7;
- You can have direct interaction with the customer;
- Your online results are much more accurate;
- You will find it easier to develop internationally;
- You can segment and personalize to tailor your communications to the needs of buyers.
How to get started in web marketing?
Many businesses have an online presence (social media and a website) but don't have a guideline or plan, causing them to miss out on opportunities .
Before you even make a website or open accounts on social platforms, think about what you want to accomplish and analyze your competitors and your target customers . With this information, you will be better able to make decisions.
Once the analysis stage is complete, you can move on to developing your digital marketing strategy .
You will have to choose your tactics and digital media:
- Guest Postings
- Downloadable Content
- Interactive tools
- Google Ads
- Social Ads
- Social networks (Facebook, LinkedIn, Twitter, Instagram, Tik Tok, YouTube etc.)
3 Types of Digital Marketing You Should Consider
The competition on the Web is increasingly fierce.
To get ahead of the competition and actively engage your audience, you can create relevant content following a thoughtful content marketing plan.
Whether it's blog posts, a quiz or any other content, this type of digital marketing can help you attract people to your website and even generate leads. Several companies exchange their value-added content with the contact details of prospects.
Automated marketing (marketing automation)
You don't have time to do everything? This type of marketing is ideal for you.
Marketing automation is used to automate repetitive tasks , such as sending a sequence of emails after signing up or downloading content.
Using software, you can program marketing actions that are triggered automatically according to specific and determined scenarios .
Online advertising (Google Ads and social platforms)
You can use Google Ads or social platforms to generate leads (prospects) and online sales. Online advertising is a short-term solution that allows you to gain visibility and make yourself known.
You may have heard the term cost per click (CPC) before but didn't know exactly what it meant. This is a popular advertising method that aims to drive traffic to a website. You only pay when someone clicks on your ad.
Are you going to do digital marketing?
Now that you know exactly what digital marketing means, we have no doubt that you will add it to your marketing efforts. There is a beginning to everything . Don't be afraid to go off the beaten path, because you might find gold mines there!