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7 Ways to Market Your Physical Therapy Practice
While you’re helping your physical therapy clients to relieve back pain or recover from an accident, you may forget that marketing is one of the most important aspects of owning your business. If you fail to create a plan for consistent PT marketing, you won’t have many patients to help for long.
To maintain a steady influx of leads and keep your PT clientele growing, you need to create ongoing opportunities to show potential clients how your services can benefit them. The following tips will help you do exactly that.
Maintain a Professional Website
To optimize your website for lead generation, use website best practices. Following are some top proven methods for making your PT website one of your most useful lead-generation tools:
- Create the kind of content your clients want on a regular basis
- Make your website easy to navigate and clutter-free
- Make your website accessible to visitors with hearing, visual, and mobility impairments
- Use high quality professional photos and stock images
- Incorporate pages with testimonials and client reviews
Update Your Website Regularly with Fresh Content
You need to find out if the content you want to create will be interesting and helpful to your readers. Take the guesswork out of content creation by getting cues from your client feedback. Zero in on the treatments your practice offers that address the most common complaints patients have. You can easily find out what they are interested in when you:
- Install a questionnaire widget
- Conduct social media polls
- Request a survey completion in exchange for a discount
- Simply ask what kind of content they’d like to see whenever you talk to them
Cultivate brand identity
When you combine a clear statement of your purpose with imagery that captures and holds the public’s attention, you make a subconscious impression in the minds of potential clients. A logo is a classic tool that can help you do this.
Hire a graphic designer to help you create your logo. The imagery should appeal to the kinds of clients you want, and get the response you’re looking for. Once created, use your imagery on correspondence, ads, social media, and all your online assets so that no matter where they look, potential clients see your consistent branding and know exactly who you are.
Distribute a newsletter
Expand your blog or pull together your online content and social media posts and present them in new and dynamic ways in a monthly newsletter. Then reward your exclusive newsletter readers with bonus information.
Include some new articles, special posts, incentives, or news from your chat forums. This will give everyone on your email list the impression that they have access to exclusive benefits. It will also provide extra incentive when you invite someone new to sign up.
Social media lets you get personal and down-to-earth with your clients. This builds trust and moves them to give you encouragement and constructive feedback about your practice. Ask them to share your posts, to like, comment, and share your posts to build visibility for your brand and increase meaningful engagement.
Keep physical marketing materials on hand
There’s always the chance that you may run into a potential new client at the store, on the train, or while running your everyday errands. At those times, it’s helpful to have physical marketing materials on hand, such as:
Postcards and rack cards
Gifts and apparel
Banners and signs
These tools can help to keep your business in the minds of potential clients, even when you’re not around.
Build great relationships with affiliates
Are there vendors who you work with that provide your customers with supplemental things like vitamins, additional medical care, or personal training? They’ll likely have no problem sharing your social media posts, linking to your content, or accepting guest posts from you for their blogs.
Do the same for them whenever possible, and you’ll cultivate good relationships with affiliates. Word-of-mouth is still the best kind of advertising, and businesses that work with you will be among your most reliable sources of leads.
These top methods for promoting your PT clinic are a great starting point, and they’ll set you on the road to consistent and effective marketing. Apply these ideas in your physical therapy marketing campaign so you can turn more of your followers into clients.