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How to Foster A Culture of Creativity at Work
The current business world is characterised with a lot of uncertainty and cutthroat competition. To remain afloat, you need to be profoundly strategic in how you handle your business. Employee culture and morale is one aspect that can be a source of strategic competence if well aligned. To the contrary, most workplaces only offer lip service to fostering new ideas and innovation. Only few invest the effort and time in developing the prerequisite culture for that to be achieved.
Many are disillusioned by the assumption that creativity happens automatically and randomly. However, evidence affirm that creativity follows a systematic and predefined effort. Robert Epstein identifies four key competencies towards achieving novel ideas:
• Attract and capture new ideas.
• Involve yourself in challenging tasks.
• Widen your scope of knowledge.
• Create for yourself an environment of positive and interesting people and things
So, how do you spark a creative workplace environment?
1. Always seek out for new and challenging problems to solve
While it is quite obvious that the current world is by far different from what it was three decades ago, some businesses still base their operations on obsolete techniques. Over the years, consumer expectations and consumption patterns have evolved in numerous disruptive and fascinating ways.
An effective creative culture provides for these changes by allowing and preparing its employees to adapt. Irrespective of whether the business has been in existence for decades and selling commodities that predates the internet, finding new ideas and approaches to solutions is fundamental. Ensure to automate your operations and equip your offices with up-to-date appliances.
2. Allow Creative thinking
It is important that you foster and inspire the creativity of your employees. In a bid to achieve this, CiC proposes that the organisation should support the creative process by offering employees the opportunity to:
• Question assumptions
• Actively seek for motivation through discussion, brainstorming, research and experience.
• Be curious, learn through mistakes and take risks.
• Spend some time to learn patterns and meaning in inspiration sources.
• Explore a variety of ideas and test to generate top solutions, ideas, techniques, products and services.
• Take part in a rollout process to enable them polish their ideas and adjust accordingly.
• Participate in company-sponsored recreational and social activities. This includes providing swimming pool financing, and booking social and entertainment halls for company events.
3. Reconsider your staffing practices
Today’s creativity goes beyond the traditional arts and crafts that heavily relied in crafting beautiful and attractive marketing and promotional materials. The modern creatives are rather big-thinkers and executors with the challenge of enriching your bottom-line with millions of dollars. To attract big minds in the employment sector, you need to be somewhere in terms of brand and business acumen. Top-tier applicants will be enthusiastic to partner with your business if they learn that you are tilted towards solving a major problem and asserting your dominance as the main disruptor. The contemporary creatives are innovation-driven, as opposed to being motivated by projects based on arts and crafts.
4. Be present
Communication through emails and instant messaging only works to a certain extent. In numerous cases, you’ll want to interact with employees or customers face-to-face. This explains why it is critical for a small business to have a good video program today. Be sure to invest in software that support file sharing, video conferencing and recording. Although the option may not absolutely substitute face-to-face meetings, it indeed saves a fortune in form of wear and tear and travel costs.
5. Practice Gratitude
Another key ingredient of a creative culture is the aspect of gratitude. Gratitude may begin top-down but should prevail throughout the organization structure. This will encourage and make others comfortable in sharing more ideas. Note that a true leader begets other leaders.
Finally, adhering to these guidelines may not necessarily guarantee that your workplace will be more innovative. There is usually a mysterious and often inherent aspect at play which stubbornly refuses to be understood. All in all, make sure to understand your distinct business needs and invest in bespoke ideas and infrastructure.